ROCHESTER, N.Y., September 9, 2015 – Sydor Technologies today introduced a new corporate identity, symbolized by the introduction of a new logo, new corporate tagline and a redesigned website (www.sydortechnologies.com). The new identity signifies the growth and transformation the company has undergone over the past ten years and reflects its strategic position in the marketplace as the premier global company for solving complex measurement challenges for the defense, energy, security and research industries.
The company’s new logo communicates the company’s focus on complex measurement by featuring a red measurement reticule within the “O” of the company name. The new corporate tagline, “Complex Measurements – Critical Results” reinforces the company’s strategic position as well as its focus on obtaining the critical results customers require. The two operating units of the corporation, Sydor Instruments and Sabre Ballistics also received new brand logos as a part of the new corporate identity initiative. Both companies are now identified as “A Sydor Technologies Company,” and their previously separate websites have been integrated into the new Sydor Technologies website which features three lines of business; Imaging Detectors and Diagnostics, Ballistic and Impact Test Systems and Electronics and Electro-Optics.
“We have grown our business significantly over the last decade and the release of our new brand identity marks a significant milestone for our company as it clearly illustrates our vision and ambition for the future. Today, we operate in 33 countries around the world and our plan is for significant growth over the next decade. The success of our company is reflective of the personal dedication of every Sydor Technologies employee – they are the company’s greatest asset and they are the best and the brightest in the industry,” said Michael Pavia, President & CEO of Sydor Technologies.
The new corporate identity and website were developed in collaboration with IDU Creative Services, a brand consultancy firm located in Rochester, NY.
About Sydor Technologies
Sydor Technologies (www.sydortechnologies.com) is a global leader in providing comprehensive, customized solutions for the most complex measurement challenges in the defense, energy, security and research industries. The company has two primary operating units, Sydor Instruments, A Sydor Technologies Company, which specializes in high-speed imaging systems and diagnostics and Sabre Ballistics, A Sydor Technologies Company, which specializes in ballistic and impact test systems. The company operates in 33 countries around the world with its world headquarters located in Rochester, NY.
Michael Pavia, President and CEO Sydor Technologies